12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Acme Co. is the presenting sponsor for this event.

AMA x WTD FutureLab
Wednesday
, 
November 
05
 at 
5:30pm
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“

”

The future of marketing is here.
Explore the skills and connections to lead it.

— Leonard Bernstein

Details

Hosted by WTD, The AgenticCX Company, this special event will honour the achievements of AMA’s Career Accelerator and Mentor Exchange Program grads—while inviting the broader marketing community to join in, share stories, and collectively connect and explore what’s next for our industry.

 

$5 AMA Members | $10 Non-Members
Free for AMA Mentees & Mentors

Spots are limited. Reserve yours today.

 

All proceeds support the volunteer-run AMA Toronto chapter. Thank you for helping our community grow!

What to expect

LEARN

Career Guiding Insights

Actionable career insights from Baron Manett, best-selling author, veteran marketing leader, and founder of brand agency Per Se Brand Experience (PSBX).

EXPLORE

Demos & Discussion

Join Steve Reaume, co-head of WTD's Imagination Lab, for a forward-looking keynote on winning in the age of AI. 

This session will feature an inside look at the innovations being developed at the agency and some demos that 

will give you a glimpse of where marketing is heading.

GET INSPIRED

New Ideas, New Peers

Mingle freely in a relaxed setting designed to spark great conversations, then come together for a panel on how marketers can thrive as the industry evolves.

Schedule

5:30 PM

Arrival

Get checked into the FutureLab, explore the space, and easily connect with like-minded marketers.

6:00 - 6:15 PM

Opening Remarks

 

Gather as we kick off the evening and celebrate our graduating mentees

6:15 - 6:25 PM

People-First Connections:
A Both Sides Now Story

Industry leader Baron Manett reveals how to turn authentic curiosity into your greatest career asset, sharing powerful networking secrets from his 30-year journey that will help you build a future-proof career.

6:25 - 6:45 PM

 

FutureLab: Exploring What's Next

Joined by Chief Strategy Officer Kevin Flynn, Co-Head of WTD’s Imagination Lab Steve Reaume demonstrates how the most effective teams are merging human ingenuity with AI to create breakthrough work.

6:45 - 7:45 PM

Networking 

Connect with fellow marketers to share strategies, forge meaningful relationships, and strengthen your perspective on the future of our industry.

7:45 – 8:15 PM

Panel: The Future Marketer

Join Ashley Bast (Furlani Foods), Kelly Baumgartner (W Hotels), Preetee Gopee (Centennial College, Kendrit Consulting), and Heidi Chiu (Mondelēz International) as they share how the industry is evolving, what capabilities marketers need to thrive, and how mentorship shapes future-ready careers.

8:15 - 8:30 PM

Closing Remarks.

 Wrap up and giveaways.

WTD is located in Liberty Village at the NE corner of Dufferin and Liberty Streets. We are easily accessed by car, transit, bike, or foot, with ample parking nearby.

About AMA Toronto

AMA Toronto is a volunteer-run, not-for-profit chapter of the American Marketing Association dedicated to advancing marketing practice and empowering marketers across Canada. Since 1946, it has served as a hub for connection, learning, and leadership—bringing together professionals from corporate, agency, education, media, and beyond to share expertise, spark innovation, and build a thriving, inclusive marketing community.

Presented by

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AMA Career Accelerator

AMA Toronto’s Career Accelerator is a flagship mentorship experience that connects rising marketers with seasoned industry leaders. Over six months, participants gain practical guidance, fresh perspectives, and powerful connections
that help them navigate and accelerate their careers — while mentors give back to the community and stay close to emerging talent. Grounded in Diversity, Equity & Inclusion, the program has become one of Toronto’s most trusted platforms for growing the next generation of marketing leaders.

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WTD is a next-generation CRM and customer-experience innovation agency, recognized worldwide for pushing the limits of what’s possible.

 

We help ambitious brands turn imagination into measurable growth and give bold talent the platform to do the most exciting work of their careers.

 

Through our AgenticCX methodology, we merge strategy, AI, generative creative, MarTech, and data to deliver intelligent 1:1 programs, products, and systems that accelerate advantage and create lasting value—for the brands we serve and the people who shape them.

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Per Se Brand Experience is a Toronto-based marketing services and brand experience consultancy that helps organizations craft meaningful, memorable brand touchpoints across strategy, content, and execution. Driven by a passion for human connection, PSBX designs experiences that resonate, delight, and strengthen brand loyalty—working wherever its clients’ projects and passions lead it.

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